Instead of grim warnings about global warming, the firm advises, talk about "our deteriorating atmosphere." Drop discussions of carbon dioxide and bring up "moving away from the dirty fuels of the past." Don't confuse people with cap and trade; use terms like "cap and cash back" or "pollution reduction refund."
Apparently, You can fool a lot of people by just using words that sound better.
P.S. Regarding the cap and trade part:
"There is no cash back with cap-and-trade. The correct way to describe cap-and-trade is, 'cap-and-tax-your-ass-off'." --Rush Limbaugh
P.P.S. From Vox Popoli:
This is such classic left-wing thinking. They genuinely believe the majority of people will cheerfully engage in Holocaust 2.0 so long as "kill the Jews" is properly marketed as "an innovative solution to the very serious problem of global overpopulation." The sad thing is that they believe it because so many of them are capable of falling for it themselves.
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