Obama's Preemptive Strike
President Obama's desire to talk -- and talk, and talk -- to the American public could cost broadcast networks millions, and millions, and millions of prime-time TV dollars.
Broadcasters are bracing themselves for the likelihood of three prime-time interruptions in three weeks, totaling at least three hours of prime time -- and ad breaks -- yanked.
"His economic stimulus package apparently does not extend to the TV networks," one network exec noted.
Obama's reps have alerted broadcasters that the president will hold a news conference Monday, according to network execs. It's expected to eat up the first hour of prime time; that alone could cost broadcasters more than $9 million in lost ad revenue.
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